The questions worth asking your customers — organized by the moments of the relationship. Some belong in a survey; the best ones you ask to their face.
“How would you feel if you could no longer use this product?”
Best in a survey
From Sean Ellis · Founder, GrowthHackers · originator of the product-market-fit survey
The arc
“Tell me about the last time you tried to solve this problem. Walk me through what actually happened.”
Best in an interview
From Teresa Torres · Product discovery coach · author of Continuous Discovery Habits
“What happened today that made you finally sign up?”
Best in a survey
From getuserfeedback.com · Editorial
Collections
The product-market-fit starter pack
The shortest path to a defensible read on product–market fit — the question that defined the category, plus the discovery probes that explain the score.
3 questions
Discovery interview essentials
Past behavior over hypotheticals. The questions that keep customer interviews honest.
3 questions
Questions the greats ask
The canon — the exact questions practitioners who defined the craft reach for first.
40 questions
Pricing & willingness to pay
How much is it worth, and what would they actually pay — the questions that price a product honestly.
5 questions
Sales & discovery calls
The B2B sales canon — the questions that size the problem, surface its value, and map the buying committee on a live call.
5 questions
Measurement & satisfaction
The validated instruments — effort, ease, satisfaction, usability — that turn feeling into a number you can track.
5 questions
Win/loss & switching
Why they chose you, what nearly sent them elsewhere, and the forces that move people off their old way of doing things.
4 questions