Get value
12 questions for this moment of the customer relationship.
“How would you feel if you could no longer use this product?”
Best in a survey
From Sean Ellis · Founder, GrowthHackers · originator of the product-market-fit survey
“What were you trying to get done when you ran into this?”
Best in a support chat
From Jared Spool · Founder, UIE · usability researcher
“What was the moment this first felt useful to you?”
Best in a survey
From getuserfeedback.com · Editorial
“What was the moment you knew this would work?”
Best in a survey
From getuserfeedback.com · Editorial
“If you had to explain this to a coworker, what would you say?”
Best in an interview
From getuserfeedback.com · Editorial
“What are you trying to get better at?”
Best in an interview
From Kathy Sierra · Author of Badass: Making Users Awesome
“Exactly what problem will this solve?”
Best in an interview
From Marty Cagan · Author of Inspired; Founder, Silicon Valley Product Group
“What is the main benefit you receive from this product?”
Best in a survey
From Sean Ellis · Founder, GrowthHackers · originator of the product-market-fit survey
“What is this actually worth to you — in concrete terms?”
Best in an interview
From Hermann Simon · Founder of Simon-Kucher; author of Confessions of the Pricing Man
“Overall, how easy or difficult was that to complete?”
Best in a survey
From Jeff Sauro · Founding principal of MeasuringU; popularized the Single Ease Question (SEQ)
“How well did this meet the expectations you had?”
Best in a survey
From Claes Fornell et al. · University of Michigan; architects of the American Customer Satisfaction Index
“How does this compare to the ideal version of a product like it?”
Best in a survey
From Claes Fornell et al. · University of Michigan; architects of the American Customer Satisfaction Index